Art Direction for Product Photography

As part of my art direction work, I led the planning and creative vision of lifestyle, beauty, and stylized product photo shoots for use across DTC and B2B e-commerce platforms, mobile apps, emails, social media, and digital and printed marketing materials. Working closely with my team, I helped develop the creative direction, collaborating on prop sourcing, styling concepts, and inspiration imagery to ensure everything aligned with the brand's vision. I also scouted and contracted an external photography team and partnered with them throughout the shooting process to deliver a cohesive, versatile library of on-brand visual assets.

All of these beautiful photos were captured by the talented team at Good Chance Creative.