Senior Designer, Creative & Marketing Lead
Client: Seeking Health
Brand Creative Lead
As a Brand Creative Lead, I oversaw the visual direction and creative execution across marketing, digital, and print. I coordinated major initiatives—including a full company rebrand—and provided visual direction for sales materials, social media, product labels, and educational content. Serving as both senior designer and overall brand manager, I ensured every touchpoint aligned with a cohesive, polished, and impactful brand presence.
E-commerce Catalog Management
I managed e-commerce product catalogs and backend updates in Shopify, ensuring product data, images, and collections were accurate, organized, and optimized for conversion. My work included creating and updating product listings, managing inventory details, refining navigation and tagging systems, and coordinating seasonal campaigns and major sales like Black Friday, Cyber Monday, and end-of-year promotions to support a seamless, high-performing shopping experience.
Digital & Print Design
I create digital and print designs that are visually consistent, on-brand, and tailored to each platform’s needs. In addition to digital assets like social graphics and email materials, I design labels, shipping boxes, branded tape, flyers, and other printed collateral. I focus on clear hierarchy, strong typography, and cohesive visual systems to produce polished, effective work across every touchpoint.
Photoshoot Planning & Art Direction
Scouted and recruited creative talent for lifestyle photoshoots, sourced props, and provided on-set art direction. Collaborated with off-site teams to ensure cohesive brand photography and compelling visual storytelling.
Signage
I have experience designing building signage and wayfinding that’s clear, intuitive, and rooted in brand identity. I focus on using a brand’s strongest visual attributes to create signage that both guides and reinforces the overall look and feel. My work often includes collaborating with external partners—such as sign fabricators and printers—to ensure accuracy, quality, and smooth implementation
