Senior Designer, Creative & Marketing Lead
Client: Seeking Health
Brand Creative Lead
Designed engaging graphics following brand guidelines and wrote content for monthly social media and email campaigns. Planned and executed marketing strategies in collaboration with stakeholders, influencers, and retail partners—growing the account by over 200% through targeted promotions and strategic partnerships.
E-commerce Management & Merchandising
Managed e-commerce operations using Shopify, including seasonal merchandising, product page optimization, and content development across the DTC channel. Maintained the Shopify catalog, improved SEO + UX, and shot product photography while ensuring alignment across site, email, and wholesale campaigns.
Graphic Design
Designed and maintained packaging mechanicals, wholesale materials, email campaigns banners, website assets, print collateral, shipping materials, and social media decks.
Photoshoot Planning & Art Direction
Scouted and recruited creative talent for lifestyle photoshoots, sourced props, and provided on-set art direction. Collaborated with off-site teams to ensure cohesive brand photography and compelling visual storytelling.
Signage
Designed and maintained packaging mechanicals, wholesale materials, email campaigns banners, website assets, print collateral, shipping materials, and social media decks.
