Moon Valley Organics
Role: Media, Marketing & eCommerce Coordinator + In-House Designer
Social Media & Email
Designed engaging graphics following brand guidelines and wrote content for monthly social media and email campaigns. Planned and executed marketing strategies in collaboration with stakeholders, influencers, and retail partners—growing the account by over 200% through targeted promotions and strategic partnerships.
Graphic Design
Designed and maintained packaging mechanicals, ensuring accuracy and print readiness. Managed and designed a range of additional projects, including labels, tags, wholesale materials, email campaigns, banners, website assets, print collateral, and social media decks.
E-commerce Management & Merchandising
Managed e-commerce operations using Shopify, including seasonal merchandising, product page optimization, and content development across the DTC channel. Maintained the Shopify catalog, improved SEO + UX, and shot product photography while ensuring alignment across site, email, and wholesale campaigns.