Senior Designer, Creative & Marketing Lead
Client: Seeking Health
Brand Creative Lead
As a Brand Creative Lead, I oversaw the visual direction and creative execution across marketing, digital, and print. I coordinated major initiatives—including a full company rebrand—and provided visual direction for sales materials, social media, product labels, and educational content. Serving as both senior designer and overall brand manager, I ensured every touchpoint aligned with a cohesive, polished, and impactful brand presence.
E-commerce Catalog Management
I managed e-commerce product catalogs and backend updates in Shopify, ensuring product data, images, and collections were accurate, organized, and optimized for conversion. My work included creating and updating product listings, managing inventory details, refining navigation and tagging systems, and coordinating seasonal campaigns and major sales like Black Friday, Cyber Monday, and end-of-year promotions to support a seamless, high-performing shopping experience.
Digital & Print Design
I strive to create digital and print designs that are visually consistent, on-brand, and tailored to each platform’s needs. In addition to digital assets like social graphics and email materials, I design labels, shipping boxes, branded tape, flyers, and other printed collateral. I focus on clear hierarchy, strong typography, and cohesive visual systems to produce polished, effective work across every touchpoint.
Photoshoot Planning & Art Direction
Scouted and recruited creative talent for lifestyle photoshoots, sourced props, and provided on-set art direction. Collaborated with off-site teams to ensure cohesive brand photography and compelling visual storytelling.
Signage
As part of a full company rebrand, organized and directed signage and branding updates across both company locations - Washington’s HQ and Tennessee’s Warehouse. This included street-facing signs, wayfinding, office and warehouse signage, and facility paint updates, ensuring a cohesive brand identity throughout both spaces, from exterior signage to interior work areas and production facilities. Worked as part of a team to coordinate decals and signage with a local sign company.
Packaging
Led a company-wide rebrand across packaging, digital platforms, print, and marketing. Designed and managed packaging for 100+ supplement SKUs, ensuring brand consistency, accuracy, and print-ready production files. Worked closely with R&D and regulatory teams to create new product mockups. Reviewed artwork for labeling compliance and production details, collaborated with printers and manufacturers to resolve production issues, and maintained organized design assets and files to keep projects running smoothly.
